B-E-T student places fourth in idea pitch competition

Opera Tech, a medical technology startup led by Auburn University junior Wells Renkens, recently earned fourth place at the 2024 Halloween Business Idea Pitch Competition. The event featured 23 teams representing seven colleges on campus.

Opera Tech focuses on creating cost-effective IV training models to improve medical education, particularly in underserved communities and third-world countries. The innovative approach has garnered attention for addressing significant challenges in medical training, such as accessibility and the need for realistic simulation tools.

Renkens, a business analytics major with a minor in Business-Engineering-Technology (B-E-T), credits the B-E-T program, offered through the Thomas Walter Center for Technology Management, with fostering his entrepreneurial vision.

“I’ve absolutely love the B-E-T program,” Renkens said. “It was a big drawing point for me coming to Auburn. I’m really interested in entrepreneurship, innovation and product design, and the program has given me so many hands-on opportunities to explore those interests.”

Renkens has worked on various projects through the B-E-T minor, including a 3D-printed foldable clothes hanger, which he used during a recent study abroad trip. His current venture, Opera Tech, reflects his commitment to solving real-world problems.

“Existing IV training models are expensive—$1,200 at minimum—and often inaccessible for medical students to practice sufficiently,” Renkens said. “I’ve developed two designs: a full 3D-printed arm with lifelike skin layers and veins and a simplified version that attaches to a partner’s arm. Both simulate realistic challenges like rolling veins and varying vein fullness, offering a more affordable solution.”

Renkens attributes his success to collaboration and support from Auburn’s College of Osteopathic Medicine, College of Nursing and engineering resources.

“I’ve established partnerships and had breakthroughs in design, like a skin model that reseals after punctures, making it incredibly lifelike,” he said.

Looking ahead, Renkens plans to refine Opera Tech’s financial model and product testing for Auburn’s prestigious Tiger Cage business competition.

“I’m working on securing backing, testing price points with the College of Nursing and potentially generating sales to strengthen my pitch,” he said.

The B-E-T minor equips students like Renkens with the tools to develop innovative products, business models and startups. Open to all business and engineering majors, the program combines engineering and business coursework to foster entrepreneurial thinking in a team environment.