Decision Making Using Business Metrics


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Course Number: V14P



Metrics are measures which we use to help us with decisions.  A metric is a measuring system that quantifies a trend, dynamic, or characteristic.  In almost all disciplines practitioners use metrics to explain phenomena, diagnose causes, share findings, and project the results of future events.  These are used to in our decision making processes.  They allow us to compare our current state with our forecasted state.  They allow us to compare our business to our competitors.  Dr. Butler will present the process used to develop basic metrics we use in our decision making processes for business.  From rationale decision making to heuristics decision making, general metrics employed in business are presented.  These include internal (company) and external (market) metrics; and forward looking versus backward looking metrics.

**Does not meet the criteria for CE credit in New York State

Course Instructor:
Dr. Daniel Butler

Course Length: 3 Hours, ( 0. 3CEUs or 3PDHs or 3CPCs )

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