This program takes a very complex, vast subject and defines it in one word, RAMPS, enabling anyone to understand and practice marketing techniques. It presents an over view of this business discipline and how it integrates with other business functions to lead to profits for the organizations. Focusing on Services marketing, this training provides a step-by-step program for planning and implementing marketing for the engineering firm. It explains how effective and efficient marketing requires targeting specific segments of the population, identifying behavior patterns and changing them for improved profitability. Specific examples are provided. The RAMPS plan to marketing success is a proven technique, developed for and used in the construction industry for over 20 years.
Dr. Jackie Alexander DiPofi
Course Length: 4 Hours, ( 0.4CEUs or 4PDHs or 4CPCs )
Shipping / Handling Information-Shipping included in price; For all Rush or International Orders, call 1-800-446-0382, Additional shipping and handling fees apply to these orders.