Published: Apr 6, 2017 9:00:00 AM
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Pradeep Lall, the John and Anne MacFarlane Professor in the Department of Mechanical Engineering, was recently elected vice president of publications for the Institute of Electrical and Electronics Engineers’ Reliability Society.
IEEE’s Reliability Society is a technical group within the organization whose work focuses on reliability in the engineering disciplines of hardware, software and human factors. Lall’s election was based in part on his academic credentials, history with the society, scholarly reputation and leadership record. The position is a part of the society’s high-ranking executive committee.
In this role, Lall will lead the society’s publications division and assume responsibility for budgeting, resource issues, page-count allocation and strategic planning. He will also have responsibility for recommending appointment of the editor-in-chief of the Transactions on Reliability journal and appointment of liaisons for the society’s co-sponsored publications. The publications division oversees the Transactions on Reliability journal and Reliability Magazine and has partial ownership of several other IEEE publications.
“Reliability is a key ingredient that makes it possible for companies to introduce new products and services into the marketplace without incurring significant warranty costs,” Lall said. “Companies use warranty duration to signal the quality of the products with premium prices often commanded by products with long warranty.”
A renowned scholar in the field of harsh-environment electronics reliability, Lall has authored more than 470 technical papers on the topic. He joined the Auburn faculty in 2002 and currently serves as director of the Center for Advanced Vehicle and Extreme Environment Electronics and director of NextFlex’s Harsh Environments Node housed at Auburn University. For his research and technical contributions, he received the 2016 Alex Schwarzkopf Prize for Technology Innovation from the National Science Foundation’s Industry-University Cooperative Research Centers Program.
An IEEE fellow, Lall has a long history with the Reliability Society, dating back to 1991, and served the society in numerous positions.