Textbook for Caudill:
Managerial Economics, Economic Tools for Today's Decision Makers, Keat and Young, 2006, Pearson Prentice Hall, ISBN-10 0131860151,
ISBN-13 9780131860155
Textbooks for Butler: Textbooks for Butler Marketing Management, Winer, 3
rd edition, Pearson Prentice Hall, ISBN: 0-13-196344-1 The Marketing Plan Handbook, Wood, Pearson Prentice Hall, ISBN-13: 978-0-13-223755-0
Reading packet (available at AU Bookstore)
Textbooks for Butler:
Textbooks for Butler
Marketing Management, Winer, 3 rd edition, Pearson Prentice Hall, ISBN: 0-13-196344-1
The Marketing Plan Handbook, Wood, Pearson Prentice Hall, ISBN-13: 978-0-13-223755-0
Reading packet (available at AU Bookstore)
Description: Combines elements of the economics of demand theory and marketing management. Includes advanced pricing topics and the competitive environment.Textbook for Dr. Craighead
The Goal, A Process of Ongoing Improvement, Goldratt and Cox, The North River Press, ISBN: 0-88427-178-1
Textbooks for Dr. Cegielski
The World is Flat, Friedman, July 2007, Picador, ISBN-10: 0312425074, ISBN-13: 978-0312425074
Does IT Matter, Carr, Harvard Business School Press, 1 st edition, ISBN-10: 1591394449, ISBN-13: 978-1591394440
Description: The structure of business operations and the role that information technology plays in formulating and implementing strategies for competitive advantage.Textbook for Dr. Craighead
The Goal, A Process of Ongoing Improvement, Goldratt and Cox, The North River Press, ISBN: 0-88427-178-1
Textbooks for Dr. Cegielski
The World is Flat, Friedman, July 2007, Picador, ISBN-10: 0312425074, ISBN-13: 978-0312425074
Does IT Matter, Carr, Harvard Business School Press, 1 st edition, ISBN-10: 1591394449, ISBN-13: 978-1591394440
Description: The structure of business operations and the role that information technology plays in formulating and implementing strategies for competitive advantage.Textbook for Dr. Caudill
Managerial Economics, Economic Tools for Today's Decision Makers, Keat and Young, 2006, Pearson Prentice Hall, ISBN-10 0131860151,
ISBN-13 9780131860155
Textbooks for Dr. Searcy Understanding Costs, Harvard Business School Publishing, part of the Business
Fundamentals collection, 1999, HBS # 9261 Introduction to the Corporate Annual Report: A Business Application, Sanko and
Zeller, 2004, Wiley and Sons, ISBN: 0-471-27084-9
Textbooks for Dr. Searcy
Understanding Costs, Harvard Business School Publishing, part of the Business Fundamentals collection, 1999, HBS # 9261
Introduction to the Corporate Annual Report: A Business Application, Sanko and Zeller, 2004, Wiley and Sons, ISBN: 0-471-27084-9
's Decision Makers, Keat and Young, 2006, Pearson Prentice Hall, ISBN-10 0131860151, ISBN-13 9780131860155
Textbooks for Dr. Searcy
Understanding Costs, Harvard Business School Publishing, part of the Business Fundamentals collection, 1999, HBS # 9261
Introduction to the Corporate Annual Report: A Business Application, Sanko and Zeller, 2004, Wiley and Sons, ISBN: 0-471-27084-9
Description: Integrates production and cost theory from economics with managerial and cost accounting theory and systems for MBA students.