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Business

Graduate Business courses for Spring 2008.
 
BUSI 7216 Marketing and Consumer Theory
CRN: 15329
Days: TR
Time: 9:30 - 10:45
Room: LOWDER 0009
Professor: Butler/Caudill, Email: butledd@auburn.edu, caudisb@auburn.edu
Textbooks:

Textbook for Caudill:

Managerial Economics, Economic Tools for Today's Decision Makers, Keat and Young, 2006, Pearson Prentice Hall, ISBN-10 0131860151, ISBN-13 9780131860155

Textbooks for Butler:

Textbooks for Butler

Marketing Management, Winer, 3 rd edition, Pearson Prentice Hall, ISBN: 0-13-196344-1

The Marketing Plan Handbook, Wood, Pearson Prentice Hall, ISBN-13: 978-0-13-223755-0

Reading packet (available at AU Bookstore)

Textbooks for Butler:

Textbooks for Butler

Marketing Management, Winer, 3 rd edition, Pearson Prentice Hall, ISBN: 0-13-196344-1

The Marketing Plan Handbook, Wood, Pearson Prentice Hall, ISBN-13: 978-0-13-223755-0

Reading packet (available at AU Bookstore)

 Description: Combines elements of the economics of demand theory and marketing management. Includes advanced pricing topics and the competitive environment.
 
BUSI 7226 Operations and Information Technology for Competitive Advantage
CRN: 15333
Days: TR
Time: 8:00 - 9:15
Room: LOWDER 0009
Professor: Craighead/Cegielski,  Email: craigcw@auburn.edu / cegieca@auburn.edu
Textbooks:

Textbook for Dr. Craighead

The Goal, A Process of Ongoing Improvement, Goldratt and Cox, The North River Press, ISBN: 0-88427-178-1

Textbooks for Dr. Cegielski

The World is Flat, Friedman, July 2007, Picador, ISBN-10: 0312425074, ISBN-13: 978-0312425074

Does IT Matter, Carr, Harvard Business School Press, 1 st edition, ISBN-10: 1591394449, ISBN-13: 978-1591394440

Description:  The structure of business operations and the role that information technology plays in formulating and implementing strategies for competitive advantage.

Textbook for Dr. Craighead

The Goal, A Process of Ongoing Improvement, Goldratt and Cox, The North River Press, ISBN: 0-88427-178-1

Textbooks for Dr. Cegielski

The World is Flat, Friedman, July 2007, Picador, ISBN-10: 0312425074, ISBN-13: 978-0312425074

Does IT Matter, Carr, Harvard Business School Press, 1 st edition, ISBN-10: 1591394449, ISBN-13: 978-1591394440

Description:  The structure of business operations and the role that information technology plays in formulating and implementing strategies for competitive advantage.
 
BUSI 7236 Cost Analysis and Systems
CRN: 15335
Days: MW
Time: 9:30 - 10:45
Room: LOWDER 0009
Professors:Caudill/Searcy, Email: caudisb@auburn.edu, searcdl@auburn.edu
Textbooks:

Textbook for Dr. Caudill

Managerial Economics, Economic Tools for Today's Decision Makers, Keat and Young, 2006, Pearson Prentice Hall, ISBN-10 0131860151, ISBN-13 9780131860155

Textbooks for Dr. Searcy

Understanding Costs, Harvard Business School Publishing, part of the Business Fundamentals collection, 1999, HBS # 9261

Introduction to the Corporate Annual Report: A Business Application, Sanko and Zeller, 2004, Wiley and Sons, ISBN: 0-471-27084-9

Textbooks for Dr. Searcy

Understanding Costs, Harvard Business School Publishing, part of the Business Fundamentals collection, 1999, HBS # 9261

Introduction to the Corporate Annual Report: A Business Application, Sanko and Zeller, 2004, Wiley and Sons, ISBN: 0-471-27084-9

 

's Decision Makers, Keat and Young, 2006, Pearson Prentice Hall, ISBN-10 0131860151, ISBN-13 9780131860155

Textbooks for Dr. Searcy

Understanding Costs, Harvard Business School Publishing, part of the Business Fundamentals collection, 1999, HBS # 9261

Introduction to the Corporate Annual Report: A Business Application, Sanko and Zeller, 2004, Wiley and Sons, ISBN: 0-471-27084-9

Description: Integrates production and cost theory from economics with managerial and cost accounting theory and systems for MBA students.