Digital Marketing for Non-Marketing Professionals
Course Number: V20K_23
As an engineering professional, your education is steeped in engineering. However, with most any industry there will always be a need for marketing, public relations, or advertising to share ideas or sell services. Whether your goal lies in communicating your message to your clients or a campaign to reach new customers, a basic knowledge and understanding of the ingredients that produce effective advertising campaigns will go a long way. While there are many components that comprise effective marketing, this course will focus on digital marketing.
Course Goals/Outcomes:
The participant will be able to:
- Classify digital tactics along the customer journey
- Explain the components that make a strong website
- Explain the concept of Search Engine Optimization (SEO)
- Differentiate the types of digital advertising tactics to drive traffic to one’s website
- Communicate what is needed to produce creative ad copy that sells
- Explain how web traffic is bought and sold
- Differentiate the pricing methods for digital advertising
- Evaluate the effectiveness of a digital ad campaign
Course Length: 3 Hours, ( 0. 3CEUs or 3PDHs or 3CPCs )
Purchase Options:
- Individual Price(Data DVD Option) - $ 200.00
- Individual Price (Online Option) - $ 180.00
- Organization Price (Data DVD Option) - $ 900.00
- Organization Price (Online Option) - $ 30.00
- Organization Price (Certificate Fee) - $ 30.00
- Optional Shipping Workbook Fee - $ 12.00
Shipping / Handling Information-New $12 flat rate shipping available in the U.S. (excluding Hawaii and Alaska); For all Rush or International Orders, call 1-833-419-8528, Additional shipping and handling fees apply to these orders.